To all my very smart friends and colleagues,
We are re-thinking the SUGAR LAND engagement campaign and wanted to ask for your brain power to help us re-frame our efforts. Here’s the question:
“What’s the one thing you can think of that’s easy for people to do and will help you and others take a step forward in diabetes awareness and health?”
As an example, an upcoming PBS special on animal extinction is considering a campaign to get people to plant milkweed and grow habitat for endangered butterflies. It’s not saving every animal, but it’s a “one thing” that’s easy, actually helpful, and keeps the issue top of mind. Or years ago the children’s program ZOOM did a “Zoom Out The Vote” campaign, empowering kids to urge their parents to vote. Yours might be real-life ideas, social media ideas, healthy activities ideas…
Can you send me your thoughts this week, so we can see the power of shared thinking? Please feel free to share this with other friends who might also have good ideas for SUGAR LAND.