One of the final speakers of Workshop 2011 was Jennifer MacArthur of the National Center for Media Engagement, and she wrote a blog afterwards about her presentation.  Thought you might be interested:

http://blog.mediaengage.org/?p=2680

And you might like to sign up for notifications from NCME - they're a great resource for all of us in public media.

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NCME has started tweeting about PWO - you might like to follow and retweet!  Here's what they posted yesterday on @mediaengage:

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