Digital Media

Digital platforms and engagement are essential to filmmaking today. Explore ways to extend your project or even start a project with new media.

Four Keys to Good Digital Strategy

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Christopher Hastings is editorial manager for the World Channel, and an award-winning multi-platform producer. Watch as he explains how a strong digital strategy is essential to public media success. (2011)

 

01:31

A Key Strategy for Facebook

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Web producer, filmmaker, and Producers Workshop alum ('02) Dan Sonnett offers advice on how to attract and engage a Facebook audience. (2011)

 

00:41

The "Digital First" Experiment

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Matthew Meschery is the director of digital initiatives at the Independent Television Service (ITVS). Here he describes experiments to build audience engagement through digital, online, and broadcast cross-promotions. (2011)

 

01:19

Measuring Your Digital Success

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Chris Hastings suggests it takes more than one kind of metric to create a full understanding of a digital project. (2013)

 

00:40

Investing in Interactive Production

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Andrew Golis is Director of Digital Media for Frontline. To him, the convergence of television and the web is only a few years off -- and this means we need to be preparing it now. (2013)

 

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