Digital Media
Four Keys to Good Digital Strategy
Christopher Hastings is editorial manager for the World Channel, and an award-winning multi-platform producer. Watch as he explains how a strong digital strategy is essential to public media success. (2011)
01:31
Investing in Interactive Production
Andrew Golis is Director of Digital Media for Frontline. To him, the convergence of television and the web is only a few years off -- and this means we need to be preparing it now. (2013)
00:52
Measuring Your Digital Success
Chris Hastings suggests it takes more than one kind of metric to create a full understanding of a digital project. (2013)
00:40
A Key Strategy for Facebook
Web producer, filmmaker, and Producers Workshop alum ('02) Dan Sonnett offers advice on how to attract and engage a Facebook audience. (2011)
00:41
The "Digital First" Experiment
Matthew Meschery is the director of digital initiatives at the Independent Television Service (ITVS). Here he describes experiments to build audience engagement through digital, online, and broadcast cross-promotions. (2011)
01:19
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