Richard Ray Perez
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Profile Information

Workshop Year
Harvard College: A.B, cum laude, Visual and Environmental Studies, 1987
Company or station:
Monkey Mind Media, Inc.
Your url(s) including your website, facebook, linkedin or other profiles:
Genre(s) you work in:
history, public affairs, lifestyles, new media
Professional credits:
producer, director, executive producer, independent media maker, interactive media maker
Best way to contact me:

Richard Ray Perez's Blog

I'm now working at the Sundance Institute

Posted on April 9, 2012 at 6:49pm 3 Comments

Hello, fellow fellows.  Great News.  Today I started a new job.  I'm now working at the Sundance Institute.  I'm the Producer, Creative Partnerships for the Institute's Documentary Film Program .  In this position I'll manage and implement special documentary initiatives launched  with key organizations.  Wish me luck as I transition into this new job AND bring "Cesar's Last Fast "to rough cut in September!

A Flattering Write Up

Posted on April 3, 2012 at 11:45pm 0 Comments

Hello Fellow PBS/CPB Lab Producers.  Check out this nice write up about my film, Cesar's Last Fast.  It's very flattering:


Posted on November 14, 2011 at 6:21pm 0 Comments

Earlier today we received a $5,000 challenge grant from philanthropists Lyn and Norman Lear. This means every Kickstarter pledge from here on out - up to $5,000 - will be matched dollar for dollar! If you haven't already donated to our Kickstarter campaign please donate today.  There's only 1o days left!!! And if you can help us spread the word: forward to your friends, share on Facebook, and tweet our news, we would be so grateful. Thank you!  Visit…


Cesar's Last Fast Kickstarter Campaign: It's Not Just A Pear

Posted on November 14, 2011 at 6:11pm 0 Comments

Yesterday I bought some pears, brought them home, and set them out to ripen on the kitchen table.

This morning, just before I started today’s work on our film, I looked at one of the pears. I realized that it’s more than just a fruit. That pear is a story.

The story starts with a seed that a farm worker planted. With water and proper attention, that seed turned into a sapling that another farm worker planted into a field. That field that grew into an orchard, a fertile forest…


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At 10:24am on October 24, 2011, Judith Vecchione said…

Melanie Wallace thought you might be interested, Rick.  Also I think Workshopper Chelo Alvarez-Stehle might be, too, will send it to her as well.  best, Judith


October 21, 2011

Meghan Cohorst, App User, 239-503-1533,
Marc Rodrigues, Student Farmworker Alliance, (239) 292-3431,
Amanda Kloer, Director of Organizing,, (404) 451-6580,

Customers to protest abuse of farmworkers by using first-ever anti-trafficking iPhone app to hurl virtual tomatoes at Trader Joe’s store in Boston

BOSTON, MA - Trader Joe’s customers in Boston will protest the chain’s alleged refusal to support basic human rights of farmworkers by using the world’s first-ever anti-human trafficking iPhone app to hurl virtual tomatoes at the store’s image on Sunday.

When: Sunday, October 23, 4:00pm ET
Where: Trader Joe’s, 317 Beacon Street, Brookline, MA
What: Meghan Cohorst and other protesters will hurl virtual tomatoes at images of Trader Joe’s and share them on Facebook and Twitter from outside the store as part of an in-person protest.

The app, Angry Tomato, is part of an ongoing campaign on asking Trader Joe’s, Publix, Kroger, Giant, Stop & Shop, and other supermarket chains to participate in the Coalition of Immokalee Workers’ Fair Food Program, which would protect farmworkers from abuses such as modern-day slavery and raise wages one penny per pound of tomatoes picked. More than 36,000 people have already joined the online petition campaign.

“Angry Tomato users are making activist art by splattering virtual tomatoes and a request for change across the storefronts of grocery chains that are failing to stand up for farmworkers,” said Marc Rodrigues of the Student Farmworker Alliance. “Then, they can share their posters with friends on Facebook and Twitter, sending a powerful message to supermarkets that the time to end farmworker exploitation is now.”

Angry Tomato was designed by the Student Farmworker Alliance and built by mobile app developer Leaping Bytes.

Live signature totals from Student Farmworker Alliance’s campaign:

Journalists interested in contacting Trader Joe’s public relations staff should try:

Allison Mochizuki
Media Relations, Trader Joe’s

High Resolution Photos and Videos of App:

For more information on, please visit:  is the world’s fastest-growing platform for social change — growing by  more than 400,000 new members a month, and empowering millions of people to start, join, and win campaigns for social change in their community, city and country.


Amanda Kloer
Director of Organizing, Human Trafficking,


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