For a while now, we have been trying to set up a division of Mara Films (soon to be renamed to Mara Media) that works primarily with mobile phone content, location based media, and augmented reality. We believe that in order to better serve our audiences we need to provide content and a platform for that content that pulls them away from the dark living rooms, or large computer monitors, and into their physical communities.
There is much to be said about the relationships that we keep online, but there is more even to be said about the relationships that we are loosing in real life.... I will leave this for some other post.
Today, we had a BIG breakthough in agumented reality (AR) development and how video will play a part in our physical world to educate, entertain, and inspire. In the near future, we will be partnering with some of our current clients to develop AR distribution methods for the videos we have already created for them.